For those of you who follow the American Politics lately (and that is pretty much all of you, since our Aussie media coverage didn’t give us much choice) this video I found over at Jacob Morgans blog might interest you.
President Elect Obama is using You Tube to address the nation – weekly. I think you can say that You Tube is becoming more of a media channel rather than some teenage hangout. Why wouldn’t you use it – it’s free!!
Check out the first video and more information at Jacob’s Blog.
Technorati Tags: marketing ideas, you tube
You Tube has just released it’s pay per click marketing.
A fantastic way of explaining how it all works comes from Michelle McPherson.
Read how it works here - http://www.michellemacphearson.com/youtube-sponsored-video-how-to/
Technorati Tags: marketing ideas, marketing mix, ppc, you tube
Internet Marketing Ideas That Let You Run With the Big Dogs
By [http://ezinearticles.com/?expert=Gary_Baker]Gary Baker
When working in the internet marketing business one must keep their eyes open for ways to maximize profit potential. You need to use as many internet marketing ideas as possible to guarantee that your business will grow. Here are a few internet marketing ideas that work.
Google AdSense
Many businesses use Google AdSense in their marketing strategy and for many it is one of the best internet marketing ideas.
If you use Google AdSense on your website spend some time optimizing them. Do not simply sign up, plop the code into your website and forget about it. Take the time to work with the placement, colors, and the content around them to get the best bang for the buck.
Affiliate Marketing
When considering internet marketing ideas affiliate marketing is one of the easiest on new business owners. Making use of affiliate marketing can be a real shot in the bank account. While advertising programs like AdSense can earn huge amounts of cash and may be better in the long run affiliate marketing can bring in larger chunks of money faster.
Forum Marketing
Participate in discussion groups or place comments on websites in your chosen niche. If allowed a signature file then place your company information and website there. Keep your comments professional and to the point, no one likes a spammer.
Website Design
Do not settle for just any old website. The simple fact is that ugly and hard to navigate websites prevent your business from achieving it maximum potential. Create your website with the end consumer in mind. Make it easy to navigate and pleasant to the eye and your profits will grow.
Use these internet marketing ideas to help your new business get off of the ground or breathe new life into your established business.
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Article Source: http://EzineArticles.com/?expert=Gary_Baker http://EzineArticles.com/?Internet-Marketing-Ideas-That-Let-You-Run-With-the-Big-Dogs&id=1278625
Technorati Tags: internet marketing, marketing ideas
By Fabian Tan
Want to get more traffic from your articles? If you want to ‘leverage’ your articles for fast and furious business growth, use these unorthodox tips to detonate a traffic explosion:
1) You can create a membership site where you provide say 20 niche related articles per month. The articles you have will last you for 6 months. Then all you need to do is outsource or write another 120 niche related articles to fill another 6 months worth. You can charge a fee of say $7 a month for this and get lots of front-end sign-ups.
2) Create a short report with related articles on a topic. Let’s say you have 10 articles on list building. You can create a list building report and sell it as a Warrior Special Offer or use it to build a list using giveaways, joint ventures, article marketing etc.
3) Edit them and submit them as a press release. Of course, your article has to be written in ‘press release’ style. Then you have a press release cum advertorial kind of thing – you can tell potential customers about your latest product as well as informing them through the info in your article.
4) Following on from the advertorial theme, you can use these articles as ads on Craigslist or US Free Ads. Use them to educate and get traffic.
5) You can post them at forums as replies to posts or create new threads with the article in them. But don’t over-do this.
6)You can use them as ‘Answers’ at Yahoo Answers. You can take the first part of your article and submit it as an answer and link back to the complete article. This gives a sort of incomplete answer which will get you more clickthroughs.
Those are 6 powerful ideas you can run with. All that’s left is to take massive action!
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report:
“Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!”
Head over to http://www.MurderYourJob.com to get your FREE copy now!
Also, quickly download his FREE “Explosive Traffic System” report that shows you how to generate 10,000+ visitors per month at no cost! => http://www.ExplosiveTrafficSystem.com
Article Source: http://EzineArticles.com/?expert=Fabian_Tan [http://ezinearticles.com/?Article-Marketing-Secrets---6-Creative-Article-Marketing-Ideas-to-Get-More-Traffic!&id=1412958 ]http://EzineArticles.com/?Article-Marketing-Secrets—6-Creative-Article-Marketing-Ideas-to-Get-More-Traffic!&id=1412958
Technorati Tags: article marketing, marketing ideas
Small Business Marketing Idea
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Technorati Tags: business, Idea, marketing, Small
Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog. Seth is also a renowned speaker, and was recently chosen as one of “21 Speakers for the Next Century” by Successful Meetings Magazine and is consistently rated among the best speakers by the audiences he addresses. Seth was founder and CEO of Yoyodyne, an interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, is a contributing editor to Fast Company magazine, and was called “the Ultimate…
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Technorati Tags: godin, google, seth
Small Business Marketing Ideas #1
Tired of going in circles with your marketing?
Discover which small business marketing ideas will grow your business.
Duration : 0:0:32
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Technorati Tags: advertising, business, Direct, Ideas, Internet, Leads, Market, marketing, Sales, selling, Small, Strategies, Success, Tips, Web
Tags: advertising, business, Direct, Ideas, Internet, Leads, Market, marketing, Sales, selling, Small, Strategies, Success, Tips, Web
Seth Godin has a fabulous point here – how many of you have ever thought about the way you speak about where you are going?
As Seth says, the same applies to business. This is a fantastic way of talking about how important it is to be clear in your marketing – especially with the group of people you are talking to…
Items in the future are closer than they appear.
If you’re going across town, you’re very specific: “188 Fifth Avenue, on the east side of the street please.”
On the other hand, when you go on vacation, you tell people, “I’m going to Paris,” not “we’re going to 8 rue du Cherche-Midi.” And if you’re going even farther than that, you skip the city and country altogether and just say, “we’re going to Africa.” One day, Richard Branson will take you all the way to Mars–all you get is the name of the planet.
This makes sense, of course. We don’t need to know which crater you’re going to, just that it’s far away.
Marketers spend a lot of time describing a future and making it real. The more general you are in describing it, the farther away people imagine it is. “We’re going to launch a new product next year” sounds a lot more distant than handing someone a prototype and saying, “this launches on January 3rd at 2 pm at CES.”
Short version: If you want people to embrace your version of the future, talk about it like it’s right around the corner, not on another planet.
Technorati Tags: marketing ideas
By Kevin D Browne
The search for successful marketing ideas is, happily, an endless one. And there are many opportunities to learn from the search as the days turn into weeks which evolve into months.
And while great direct marketing specialists and webmasters with superior internet marketing ploys that they use on every occasion, sometimes the most successful marketing ideas are the simplest ones. Like quick thank you notes, and telephone calls and emails making sure clients and customers are ‘all set’ and have no needs at the moment.
When businesses figure out that customers are long term investments that need to be ‘watered’ in order to grow, they start putting on more of a human face. More of the human touch, even for the biggest of companies, does wonders from a perception versus reality framework.
So while there will now always be a need for the less human marketing devices (like the autoresponder and the email and the internet and the old Blackberry) it is more and more true that companies are figuring out (on their search) that the most successful marketing ideas all have fingerprints to them.
More real handwriting on sales letters. More open invitations to stop by the corporate environment to see how things really run. More honest exposure. All of which allows the company to be seen as real, and living and breathing.
Crossing the boundary from cold calculating monolith to understanding entity is one of the MOST successful marketing ideas there ever was…and ever will be.
Don’t be afraid to go and visit the web sites of many of the Fortune 100 companies and verify that what I’m saying is happening more and more every day. And what a great thing that is!
Kevin Browne is a former Creative Director and Senior Copywriter at agencies including J Walter Thompson, McCann Erickson and Young and Rubicam. Kevin now runs WhitehavenWeb.com where he shows web owners FINALLY how to earn money with a website
Technorati Tags: marketing ideas
I’ve been reading quite a few articles lately and have come across some information about starting a blog, starting your own newsletter and doing some article marketing. All of these are great marketing ideas to use, but are they for you?
Tracey Lawson outlines the pros and cons of each:
Create a Blog
Pros
- You can really show off your expertise by posting on a regular basis.
- Blog posts don’t need to be very long – approx. 200-350 words.
- If you have some important information to share, you can instantly create a post no waiting for your next newsletter to make your announcement!
- If you use a blogging platform such as WordPress, this is hosted on your website. Each time you post to your blog you are creating fresh content for your website, which the search engines love!
Cons
- You need to post regularly – at least once a week in order for this to be an effective marketing strategy.
- You need to feel confident that you will be able to write fresh content regularly.
- It can be difficult to build a direct relationship with your reader.
Publish an Ezine
Pros
- Unlike a blog, readers sign up to receive your newsletter so you already have a connection with them.
- You can build a relationship with your newsletter reader and encourage one-on-one communication.
- You can go into more depth in your newsletter article than you can with your blog posts.
- Your clients/target audience can get to know you through your newsletter.
Cons
- You have to make a commitment to publish on a regular basis, otherwise your subscribers will see you as unreliable, and may even forget about you!
- There is more work involved in putting together a newsletter than writing a simple blog post.
- You will need to subscribe to one of the ezine distribution services I strongly recommend you do this and not send your ezine via your email client!
Article Marketing
Pros
- If you are already blogging or publishing a newsletter, you have your articles written.
- It is highly likely that once you submit your article to one of the article submission sites, it will be picked up and published on other article submission sites.
- Regularly submitting your articles will elevate you to expert status within your field/niche.
Cons
- You have to write the articles if youre not publishing a newsletter or posting to a blog.
- It takes time to manually research suitable article submission sites and submit articles.
- In order for this strategy to be effective, you have to submit your articles regularly at least once a month.
Conclusion: You can just pick one strategy to focus on, or you can do all three! Whichever one you choose make sure its the right one for you. The key is to be consistent in your approach. If you decide to go with a blog make sure you have the time and motivation to add new posts regularly at least once a week. Dont start a newsletter if you know you wont be able to keep to a regular publishing schedule! And for article marketing to be effective you need to submit articles on a regular basis.
Technorati Tags: marketing ideas, marketing mix
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