Selkirk College: Strategic Marketing Plans
October 22, 2008 by admin
Filed under strategic marketing
Strategic marketing plans, done well, ensure comprehensive thinking. By establishing a vision, purpose, and values, and by carefully analysing strengths, weaknesses, opportunities, and threats, your golf club can create appropriate strategic directions and effective operational plans to help achieve your vision. This clip also looks at planning to fail and execution strategies. Instructor Steve Bareham, Selkirk College, Golf Club Operations Online (GCOOL). www.selkirk.ca/ht/golf/
Duration : 0:6:52
