Selkirk College: Strategic Marketing Plans

Strategic marketing plans, done well, ensure comprehensive thinking. By establishing a vision, purpose, and values, and by carefully analysing strengths, weaknesses, opportunities, and threats, your golf club can create appropriate strategic directions and effective operational plans to help achieve your vision. This clip also looks at planning to fail and execution strategies. Instructor Steve Bareham, Selkirk College, Golf Club Operations Online (GCOOL). www.selkirk.ca/ht/golf/

Duration : 0:6:52

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Technorati Tags: Bareham, College, courses, golf, managers, marketing, online, plans, program, Selkirk, Steve, Strategic

Simmons College – Strategic Marketing Communications MCM 453

Strategic Marketing Communications focuses on strategic planning issues central to marketing communications. Topics include ways to identify and select key strategic options and methods of evaluating results. (SAMPLE CLASS)

Duration : 0:9:30

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Technorati Tags: class, College, Communications, graduate, marketing, MCM453, Simmons, Strategic